INDONG FN

SHESMISS

SHESMISS is a high-sensitivity concept brand of
MODERN & CHIC contemporary mood,
and proposes styles for women
who pursue both sense and practicality.

Life style & Mindset

SHESMISS wants to propose new values
to customers so that women's lives can be enriched.
As a brand with comfort and practicality
while leading fashion trends,
it offers products at reasonable prices

Design Keyword
  • MODERN & CONTEMPORARY
  • CLEAN & CHIC
  • URBAN REFINED
SHESMISS
CHIC MODERN New Look & Value Style

SHESMISS pursues a chic and
modern contemporary life style and
meets the needs of women
of this age who want something new
but stable and luxurious, practical but valuable.

TARGET
  • A woman who pursues practical
  • but valuable things at the same time
  • MAIN : 30 to 40 years old, SUB : 27 to 50 years old
DESIGN KEYWORD
MODERN & CONTEMPORARY, CLEAN & CHIC,
URBAN REFINED

23 F/W COLLECTION